First of before going deep in to seo I will only show you some seo tips when it comes to link building that is offsite optimization in seo. I will not show you on site optimization seo here because onsite optimization in seo is very less effective in ranking in search engines but depends on keyword you select in seo.

You can find free seo tools (more than 50 free seo tools) that helps you to optimize web pages and get links. Just visit my web site by following link at the end of the article for all free seo tools

Proper SEOstrategies

1. You can ask your visitors for referrals with a “Tell A Friend” feature. You can find free “Tell A Friend” scripts on the internet, this will enhance your reputation while increasing traffic while increase in seo ranking with more link added to your site.

2. Distribute an brandable e book or special report, this is a good seo technique. You might find free trail software in internet.

3. Submit your free e book or special your report to directories for more seo expose.

4. Submit to free directories with in appropriate category. Search keyword as “free directory list” to find free directories.

5. Submit to free article directories with in appropriate category. Search keyword as “free article directory list” to find free article directorie


Click here for more information about SEO Learning Techniques

Spamdexing

Spamdexing involves a number of methods, such as repeating unrelated phrases, to manipulate the relevancy or prominence of resources indexed by a search engine, in a manner inconsistent with the purpose of the indexing system. Some consider it to be a part of search engine optimization, though there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users.[3] Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the META keywords tag, others whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from their indexes. Also people working for a search-engine organization can quickly block the results-listing from entire websites that use spamdexing, perhaps alerted by user complaints of false matches. The rise of spamdexing in the mid-1990s made the leading search engines of the time less useful..

Black Hate

A black hat is the villain or bad guy, especially in a western movie in which such a character would wear a black hat in contrast to the hero's white hat. The phrase is often used figuratively, especially in computing slang, where it refers to a hacker that breaks into networks or computers, or creates computer viruses.

SEO

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

On Page Optimisation (Optimization)

Defined: On-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
On-Page SEO Checklist

Keyword stuffing

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Cloaking:

Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the users' browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.

On page optimisation

On page optimisation is what can be done on a website page to maximise its performance in term of ranking highly for target keywords used by a target audience and producing sufficient referrals and conversions. Below are some recommendations:

1. Create an effective Page Title to generate high-ranking effectiveness:
Combine keywords and relevant call to action in a readable fashion to drive ranking and clickthrough rate. For example: Quality Power tools - Buy now and save - Brand Name(if not used in the domain name).
2. Influence your Snippet and Page Description: Snippet is excerpt from your page. It is shown under your page title in the search results page. Ensure first occurances of your major keywords come together that the snippet is a factual and relevant representation of your page.
3. Make your body content relevant to the overall page topic/theme and target keywords: If I am optimising a Power Tools page I am expecting to drive the searchers searching for power tools to that page. So my important sections on that page such as headings, emphasised text, paragraphs, etc will need to have power tools keywords naturally used in the content.
4. Links: Make it easier for the end user and search engine to understand the flow of your website content.
5. Document level keywords: There are two advantages of having keywords in the Domain Name, File Name and Directory Name.
First the page URL: domain name/direcorty/filname (http://www.webtech.com.au/website_design.php) is displayed in the search listing page. So your link will be seen as relevant to the searcher. Secondly, it is believed that search engines give some weighting to this factor.

A word of advice, write naturally for the end user not the search engine. Doing so will positively influence your relevance factor and ultimately improve your website ranking and conversion rate. Ask yourself what do your visitors need to know? And how can you help them get what they want?

Off-page optimisation is what can be done outside your website to positively influence the search engines ranking and page popularity for target keywords.

Search engines value links and attribute the highest page ranking factors to pages with many links from high-quality sites. To quote Google from this page"In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages". It is not about quantity but quality of the websites linking to your website.

Let's look at the most important factors:

1. Link Popularity: Search engines put great stock in your page if other popular websites link to your page for the subject of the search. Find sites that drive the most qualified traffic. If you can offer to buy a spot on those popular and reputable websites buy, buy, buy!. Check this website.
2. Site Map: Get the search engines to know about your website files and dynamic content and how frequently they get updated
3. Directory Listing: Get listed in reputable directories such as DMOZ and check Google Directory for specialised directory.
4. Local Marketing: Make sure your website is listed in the free local search portals such as Yahoo! Local , Google Map and Mircrosoft Live.
5. Online PR and Articles Publication: These are the most sought after link promotion and off-page optimisation strategy. If you distribute your press release through PRWEB or PRNEWSWIRE and articles through Ezine Articles they can feed the search engines and relevant blogs with your content.
6. Online Social Networking: This is all about generating publicity through social media and community websites. Some of the most popular social networking websites are LinkedIn.com, Spoke.com, Facebook.com, Digg.com, Flickr.com, YouTube.com, MySpace.com, Del.icio.us etc.
7. Social Bookmarking is a way for Internet users to store, organise, share and search bookmarks of web pages. The most popular are http://digg.com/, Del.icio.us and www.stumbleupon.com.
8. Catalogue Hosting WebsiteGet your catalogue listed and optimised into Catalogue Hosting Providers such as , Google Shopping List (Froogle), Yahoo! Shopping Shopping, Google Base, eBay etc
9. Professional Business Networking such as linkedin.com, spoke.com and local chamber of commerce online directories.
10. Blogs: Get your own blog set up or be an active member of an industry specific blog. Find your industry related blog in blogcatalog.com

CSS

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.
<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
var pageTracker = _gat._getTracker("UA-6171736-1");
pageTracker._trackPageview();
</script>